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Leximancer Partners with Polecat Ltd.
Building on recent momentum, Leximancer recently added a strategic OEM Partner in Polecat Ltd. The London-based Polecat will utilize Leximancer’s breakthrough analytics platform through Leximancer’s...
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Leximancer Adds Satmetrix As Partner
Leximancer announced today a new partnership with Net Promoter® Leader Satmetrix. This partnership is part of strong continuous growth that Leximancer has seen throughout 2008. Satmetrix will use...
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Actionable Customer Verbatims: Creating Breakthroughs In High-Volume Comment...
Many of the market researchers and custom experience managers we have met during the course of 2008, view customer verbatims, the open-ended comments received by companies through surveys, contact...
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Conducting Marketing Research? You Might Be a Year Too Late
Imagine if your customer call center let you know nine months to a year later that your company was experiencing wide-spread problems with a product. That is the phenomenon that happens with market...
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Four Resolutions Needed to Create a Better Customer Engagement Experience in...
1. Leverage Your Lost Information (Analyze Unstructured Data) Companies in 2009 are facing a large obstacle –they don’t analyze or capitalize on 80 percent of their internal data, which isn’t even...
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Finding the Right Voices in the Crowd
Listening. Easily said, not always easily done. Companies are now keeping in tune with social media and many are doing their part to listen to what is being said about them, their competitors and their...
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Making Social Media Work for QSRs
Time and time again we’ve stressed the importance of both listening and responding to social media conversations. We’ve highlighted how companies like Dunkin Donuts, W Hotel, Apple and others are...
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Gut Versus Data: Making Decisions For Your Corporation
Thomas Wallgum, an editor at CIO Magazine, had a recent article with a surprising admission from a study conducted by Accenture – 40 percent of major corporate decisions are made by instinct, not data....
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Net Promoter Conference Recap
We recently attended the Net Promoter Conference out in San Francisco and wanted to share some of the great insights we took away from our time there. Leximancer has a partnership with Satmetrix in...
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Do You Achieve Customer Intimacy?
Special note to readers: This may be Leximancer’s ONLY holiday themed blog post, but pending feedback we’re willing to try again. ☺ With Valentine’s Day coming up, now is as good a time as any to ask...
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